What are the real trends and traditions in the American diet? How are U.S. demographics changing and how will they impact food consumption? How do consumers view food product attributes, packaging, advertising, and brands? What can economics tell us about the changing consumer?
Drawing from deomgraphic data, marketing and economic theory, and consumer behavior and lifestyle research, the authors of this book examine the underlying forces that influence these aspects of food production and the resulting implications for the entire food industry--from producer to retailer.
Professionals, educators, and researchers throughout the food industry will find this a ready resource for current information on food consumption patterns, consumer behavior, and the food industry.
Food Trends and the Changing Consumer
Introduction: Major Trends in a Consumer-Driven Food System
Demographic Factors, Lifestyles, and Market Segmentation
Working Women and Convenience
Changing Eating Patterns
Food Safety, Nutrition, and Health
Food Retailing Changes
Attributes, Packaging, Advertising, and Brands
A Glance at the Other Chapters
Trends and Traditions in the American Diet
Diet and Health
Trends that Affect Eating Behavior
Global Food Trends
Demographic Trends Foretell Food Trends
Projected Changes in Food Expenditures
An Aging Population
Labor Force Participation
General Classification Systems
Specific Classification Systems
Food Economics: Insightful and Not So Arcane
Engl's Insights: Income and Food Consumption
The Role of Prices
The Food Consumer: New Economic Perspectives
Becker's Theory: The Importance of Convenience
Lancaster's Model: Foods as Bundles of Characteristics
Being Informed: Valuable but Costly
Data: Where We Get the Facts
Time-Series Food Consumption and Expenditure Data
Cross-Sectional Data and Food Consumption and Expenditures
Sources of Cross-Sectional Data
Older Americans and Their Food Habits
A Profile of the Elderly
Old Food Habits Meet New Food Needs
Help the Needy
The Forgotten Poor and Their Food Problems
Hunger and Poverty
Nutrition and Health Problems of the Poor
Food Assistance Programs
Food Safety: A Growing Concern
Various Perspectives on Food Safety
Food Safety Regulation and the Policy Process
Deciding What is Safe
Perceptions of Risk
The Issue of Confidence and Trust
Consumer Information as a Remedy
Current Food Safety Issues
The Food Industry: An Overview and Implications of Consumer Trends
A Brief Overview of the Food System
Food Processing and Manufacturing
A Historical Perspective
"An excellent overview."
—Journal of the American Dietetic Association
"...it will be particularly useful for professionals in management, marketing, and technical positions in the food industry."
—International Food Ingredients
"...an excellent overview of trends through 1990...Dietitians and nutrition educators will find the book helpful for understanding major factors that affect food choices and eating patterns."
—Journal of the American Dietetic Association
"...recommended reading for marketing executives, strategy planners, and others concerned with the direction the food industry will take in the future."
"...this book is well written for those who would like to have a general idea about consumer trends, food consumption, nutrition, and the food industry."
"...particularly useful for dietetics professionals who consult or free-lance in non-traditional roles. Practitioners in nutrition counseling, health care and education will also gain valuable insight to consumer behavior from this well documented, keenly written resource."
—The Journal of the Agricultural Economics Research
"...it would be a good supplement to college-level courses in nutrition, agriculture, economics, food science, and consumer economics...would also be of interest to academic nutritionists, researchers in agricultural and applied economics, and anyone who is interested in food trends and the consumers' changing food habits."
—Journal of the Nutritional Education
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Course Price: $40
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Publish Date: 1991
Format: 6" × 9" hardcover
Publication Weight: 2 lbs
By Ben Senauer, Elaine Asp, and Jean Kinsey